Our Management Team

Please feel free to contact one of our management team members to learn more about New York Life.

Robert D'Cruz, CLF®

Managing Partner

Robert D’Cruz started as an agent with New York Life in March 2009, and quickly built a successful career with the company winning numerous awards during his short time as an agent including the Career Life - Success, Producer and Foundation Awards.  He qualified for Executive Council twice in his first year and was promoted to Partner in April 2010.  During his time as a Partner, Robert has been awarded the Gathering of Eagles Award in 2012, 2013 and 2014 and the ‘Excellence in Recruiting’ award in 2013. He also qualified for the Top 50 Leading Partner Awards in 2014, 2015 and 2016. After a brief period as Senior Partner in Greater Oregon, Robert was promoted to Managing Partner at the East Bay General Office in San Ramon, CA in July 2019.

Alan Demerast, CLU®, ChFC®, LUTCF, CLTC

Director of Development
 

Alan Demarest started in the insurance and financial services industry in 1982.  In 2002 he joined New York Life in the Central California General Office as an Agent and was quickly promoted to the Partner position, responsible for recruiting and developing a new team of Agents.  In 2007 he transferred to the Silicon Valley General Office as the Development Manager, responsible for Training and Development of new Agents in the office.  In 2013 Alan was promoted to the East Bay General Office by overseeing the training and development programs to assure that all new and established Agents receive the very best training so they can excel in the their careers.  Alan is very committed to the development of our Agency field force and loves working with the new Agents.

Adam T. Teeley

Corporate Vice President
General Office Administration
 

Adam Teeley started his career with New York Life in August 2007 as the Associate Administrative Manager in the Northern California General Office in Roseville, CA.  He was then promoted to the Central Coast General Office in Oxnard, CA in 2010 as the Administrative Manager.  Less than a year later he was promoted to the Eastern Washington General Office in 2011.  Then in 2013 he was promoted as Corporate Vice President of the East Bay General Office in charge of all service operations while managing a team of 6 staff.

Ron Mack

Director of Agency Standards
 

Ron Mack entered the financial services industry in 1988, beginning a career that has included investment and pension consulting, investment advisory services, and branch office management.  Ron joined New York Life in 2009 as an Agency Standards Consultant in the Stockton, California General Office, focusing on the regulatory supervision of over 90 agents.  In 2012, he expanded his role to include the Las Vegas General Office.  In 2015, Ron transferred to the East Bay General Office and was the promoted to Director of Agency Standards in 2016.  He looks forward to the growth and success of the East Bay General Office, its agents, and the clients that they serve.

Aroon Masand, LUTCF

Partner

Aroon Masand started his career in the insurance industry with New York Life in 2010 after selling a successful Bay Area small business that he built from the ground up in 1995.   As a council agent and Executive Council qualifier for many years he was awarded the NAIFA Quality Award from the National Association of Insurance and Financial Advisors.  He earned a LUTCF insurance designation from the American College and NAIFA and consistently awarded qualifying membership into the world renowned Million Dollar Round Table (MDRT)* for high production during the last 5 consecutive years.  He enjoys his role on the Management team as it is an opportunity to recruit, develop and give back to new agents and advisors entering into a career with New York Life.  He would welcome the opportunity to share his decade of successful agent experience and skill set to help new agents achieve higher level of success early on in their career.  Aroon believes in active participation in the community and volunteer events on a regular basis.  This helps create stronger communities and a secure future for all.

Jose Pereira

Associate Partner

Jose has worked in financial services for over 24 years.  He is a proven coach, mentor, and passionate about developing individuals.  Jose earned his series 6 & 63 securities licenses and also was Rookie of the Year in his first year as an agent with New York Life.  He went on to earn a Career Success Award for Long-Term Care and recognized at Quality and Executive Council**.  Jose is focused on helping individuals, families, and small businesses succeed financially and making a difference in the community.  After helping people inside and outside the company, Jose wanted to develop his own team to impact the world in a much bigger way, by mentoring and coaching the next generation of professionals who can change the financial future of our community and beyond.  In 2020, he accepted an offer to become an Associate Partner with the New York Life East Bay General Office where he is responsible for recruiting and developing agents and advisors.  Jose comes from a big family with five Brothers and five Sisters.  He was raised in Puerto Rico, California, and Portland, Oregon.  He is the proud Father of his son Sebastian and in a committed loving relationship with Mayra.  Jose enjoys spending time with his family, hiking, playing the piano, singing, and the outdoors.


*The Million Dollar Round Table (MDRT), The Premier Association of Financial Professionals, is recognized globally as the standard of excellence for life insurance sales performance in the insurance and financial services industry. **Council is an annual company recognition program based on agent production from July1-June 30.